Digital Vs. Traditional - The Lead Generation Battle

Lead generation is crucial to your business success. It is one of the most important business operations, the efficiency of which can become the difference between you and your competitors.

Marketers, almost 71% of them, plan to boost their lead generation budgets by 20% of more than what they spend now. The budget spend is mainly distributed between the two main types of lead generation. These are digital and traditional methods of generating leads.

In this post, we are going to discuss the pros and cons of the above-mentioned lead generation techniques, seo marketing and by the end of this post you will have a clear idea of the factors that you should consider while choosing between the two. Let's get started!

Understanding Digital Lead Generation

Digital marketing is the use of modern methods of customer acquisition. It takes advantage of the incessant growth of mobile and internet technologies that have become a part of our lifestyles.

It involves the use of social media marketing, search engine optimization, online ads, email marketing, content marketing, and other digital methods of customer outreach and acquisition.

Of the two lead generation techniques we are discussing, digital lead generation is the dominant one as most companies in the present rely on it. The ability of digital lead generation to draw the attention of young people makes it easier for businesses to access their target audience online.

Using Pay-per-click (PPC) features is also one of the ways to boost your advertising to drive more traffic to your website. SEO experts also uses steps of developing internet strategy to enhace the visibility of their websites as their services they offered will be available to the public.

We are talking about an audience aged 36 and under in countries that have had a major internet penetration over the last few years. Not just that, digital lead generation techniques have excellent geographical reach as well.

When you are targeting a bigger portion of population, younger generations is the best fit for you. You can use Facebook ads services as an online strategy to rank up in your local SERP features. Some SEO marketing companies offers a variety of services that boost your business exponentially.

One of the most important reasons why businesses across the globe rely on digital lead generation is the lack of effort required to keep the lead generation process running. Once the digital lead generation campaign is set, the required human intervention is negligible. Since modern technology has come up with highly efficient automation tools, lead generation campaigns will mostly run themselves.

When it comes to the cost of lead generation, digital lead generation costs around $25 to $30 per lead. Apart from that, businesses are also able to eliminate other expenses like travel and accommodation when they apply digital lead generation techniques.

Understanding Traditional Lead Generation

Traditional lead generation involves active participation in networking events, printing out flyers, advertising on television and radio, and most importantly cold calling the prospects.

This lead generation method is pretty much dated and it is used by companies that are yet to make their online transition. Although traditional lead generation techniques have also benefited from technology, there is still a huge scope of face-to-face connections in the process of customer acquisition.

But, one cannot ignore the ability of traditional lead generation techniques to help brands gain a certain air of legitimacy in the eyes of the target consumer. The accurate depiction of your brand as a robust and successful one is easier when taking the help of traditional lead generation methods.

However, the cost of lead generation through traditional methods can really make a hole in your pockets. We are talking somewhere around 300 to 500 Dollars per lead which is too high for businesses having a small marketing budget.

Over to You

There you have it. We have shared some of the most important facts and figures that you should consider in order to make an informed decision. We highly recommend you consult marketing professionals that can help you analyze your business model and come up with a suitable lead generation technique. Have a question? Feel free to put it down in the comments section. We would love to hear from you!

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Digital or Traditional? Which lead generation method do you prefer? This piece of content talks about the pros and cons of using digital and traditional lead generation techniques. Read now to know more! https://www.a2gconsultinggroup.com