Learn Why Is a Facebook PPC Campaign Worth it?
Krista Gae Reid
June 30, 2020
Social media is a powerful marketing tool to reach your audience and create an online presence for your brand. However, when it comes to advertising, technology is a prerequisite and has always played a vital part in its dispersal and attainability. From flyers promoting the local shopping mart to pop-up ads appearing on your phone, technology has made advertising much more readily available.
It did not take long for companies to realize the power of utilizing social media platforms to get their brands noticed. In the past several years, space has become more restricted and competitive for brands and businesses to get themselves seen on these platforms.
This led to Facebook offering its “Pay-Per-Click” or PPC campaigns.
This being said, being wary of something new is understandable, so we are here to go through what exactly a Facebook PPC campaign is, and if it’s worth it.
What is a Facebook PPC?
A Facebook PPC is a marketing channel or a form of advertising in which a company pays Facebook Advertising only when the ad is clicked. Having an effective Facebook PPC strategy helps you attract more people to your website and increase the sales revenue.
Example, a roofing company from Orlando, Florida wants to grow their audience using online digital maketing. The company works for PPC so they can advertise their business in local audiences. This is a marketing strategy to get you noticed in the first place right in the first page. Please don't be confused with SEO and PPC. SEO has a great advantage when working with our oganic traffic for you website. On the other hand, PPC works better for advertising you business locally, or even globally. Both of them reflects to SERF features on how to rank websites according to the intent of your business to customer's queries.
Based on the audience, demographics or keyword selected, the company advertising will pay X amount each time their ad is clicked. This cost is determined by how many people you can reach, and how competitive the audience is. These ads placements can be on a variety of spots on Facebook; this includes both desktop and mobile newsfeeds, the sidebar, and the audience network.
Advantages of Facebook Advertising
Amid a large, vast audience and extremely popular in youngsters, Facebook has over 2 billion active users across the globe, with more and more people signing on every day. With such a high rate of traffic, this will open up enormous opportunities for businesses to reach a large group of people that might not have found your company otherwise.
A lot of digital marketing agency offers Facebook ads PPC as well for Linkedin marketing and Instagram marketing. Social media wraps around us and it gives us a way of connection to things that we are linked of. The great example for providing this services including the creation of your own custom website design is A2G Consulting Group. You can check them out t see the fair advantage compared to othr digital marketing agency.
www.a2gconsultinggroup.com
