Criminal Defense Lawyer SEO
Krista Gae Reid
April 6, 2022
You'll need to focus on an attorney SEO strategy if you want to rank your criminal defense law practice. Our team of experts specializes in obtaining first-page Google rankings for criminal defense attorneys and legal firms. We consistently rank defense lawyers for the most conversion-driven terms in competitive areas.
We understand that each criminal defense legal practice is different. Because we include SEO best practices and focus content generation on what makes their practice genuinely unique, our clients stand out from the crowd – and rank when it counts most.
Our legal SEO professionals have devised tried-and-true tactics that provide each project with the necessary basis to grow and prosper.
The Approach To Law Firm Marketing For Criminal Defense Attorneys
Criminal defense lawyers face stiff competition in search engine optimization. While some basic SEO techniques must be used in each successful digital marketing strategy, there is no "one size fits all" answer.
Criminal defense is unlike any other practice area because laws differ so much from one state to the next. As a result, content marketing methods that work for a criminal defense law practice may not work as well for a business.
Our law firm SEO experts have devised a technique that has been shown to help criminal defense law firms rank. Our adaptable approach works regardless of our client's location, size, or several offices.
Analysis Of The Market
Some of your rivals have already ranked high by using these techniques. We investigate what makes their criminal defense SEO efforts so effective.
Do their homepages encourage talks of substantive topics of law, or do they place a greater emphasis on brand? Are their websites hyper-focused on a single geographic region, or do they throw wide nets to attract possible criminal defense customers from other areas?
We'll dig deep into the data to see what's working for them – and then use that knowledge to help your law business succeed.
Improve The Performance Of Your Website
If your legal business currently has a website, chances are it isn't designed to turn visitors into clients. The majority of criminal defense firms' websites aren't. Our team will create and build a bespoke platform that is designed to convert clicks and visitors into paying clients, whether you want to preserve your previous site or start from fresh.
On-Site Optimization Entails The Following:
Pages are simple to explore for potential customers (and family members) who are likely worried about an arrest or upcoming criminal charges. There are many calls to action on each page, prompting people to contact you for quick assistance.
Web Design Features
People won't contact you even if you have the most significant legal background and expertise in town if your website doesn't deliver information clearly or is challenging to use. Our technical SEO development professionals will ensure that your website is a benefit to your developing practice rather than a barrier.
Get You In Front Of The Local Crowd
When someone is charged with a crime in San Diego, CA, they will almost certainly need the services of a defense attorney in San Diego, CA. A local criminal lawyer in San Diego will be familiar with the applicable laws and processes as well as the local courts.
They'll probably look for "criminal defense lawyer in San Diego," "criminal defense lawyer near me," or something similar. You must appear at or near the top of the search results if you want that individual to call you for assistance.
Getting your legal business to rank in Google's local three-pack – which appears above organic results on Google SERPs – can help you generate more calls.
Law firms that feature in the local pack receive 400 percent more views and 100 percent more clicks than those. To put it another way, local SEO is critical to the success of criminal defense search engine optimization. Your material will be optimized for your intended geographic location.
We'll use best practices in off-site SEO, such as creating citations to hyper-local, authoritative sources (think Better Business Bureau and Chamber of Commerce) and improving your Google My Business page.
We want your criminal defense law firm's website to be so visible in local searches that potential clients won't be able to ignore it. Our ability to do this for criminal defense attorneys is unrivaled – and you can see the proof for yourself.
Create Content That Speaks To Your Clients Directly
Content and keyword research are inextricably linked, and our team is continuously on the lookout for new developments in criminal defense SEO.
We look at:
What types of inquiries do individuals have?
What are the most popular search terms on Google and other search engines?
What are the most common legal challenges that people in your target geographic area face?
This information will be incorporated into the tailored material we create for your law firm's website so that you have the most relevant, up-to-date information available.
To generate traffic to your site, we'll select the best keywords and develop related content that focuses on the information people are looking for. We'll look into the legislation in your state and jurisdiction and utilize that knowledge to build your content strategy.
Our authors will create supporting material such as resource pages (e.g., "what is a plea deal?") and blogs (e.g., "is a DUI a felony or a misdemeanor in [state]?") in addition to pillar pages on the major crimes and legal problems in your area.
Your legal firm's website material will be created to give information, answer inquiries, and demonstrate to potential customers that you're uniquely qualified to assist them in defending themselves against criminal accusations.
You can be confident that our information is factual and created with your clients in mind since it is produced by attorneys, JDs, and other individuals with real-life legal expertise. That's something Google appreciates, and it rewards you by promoting your site to the top of the first page of results.
Build A Backlink Portfolio To Prove You're A Criminal Law Authority
It's not enough to tell potential clients that you have some experience with criminal defense and law. You'll need other people to indicate that you're an authority on the law if you want your website to rank – and develop trust with future clients. This occurs in attorney SEO when you obtain backlinks from other respected websites.
We will begin link building for your project right away as part of our finest law firm SEO plan. We'll use white-hat link-building techniques to encourage other websites to link to you. When they do, they'll send signals to Google, and, as a result, your website will gain link equity. Both can significantly impact the visibility and traffic to your website.
Optimization Strategies For Your Project Testing And Tracking
Criminal defense attorneys' search engine optimization isn't static. Algorithms are always changing and adapting. Google may modify which ranking elements are important to it — and how much it cares about them – at any time.
As a result, SEO isn't something you can perform once and then forget about. If you want long-term results, don't do it.
Every criminal defense law firm SEO project we manage is documented in terms of strategy and methods. Our SEO experts keep track of results, figure out what works best, then shift gears and make adjustments as needed.
We put it to the test. We keep tabs on things. We make adjustments to achieve the best results. Our clients' success is our success. Thus, we put up our best effort to get the greatest possible results.
Why Should You Hire Us For Your Criminal Defense SEO Project?
When looking for a criminal defense attorney in their area, most people will do one of two things: 1) contact friends and family for suggestions, or 2) conduct a fast Google search. It's critical that you rank on search engine results pages when people seek a lawyer if you want to compete with other area attorneys, attract clients, and develop your criminal defense law practice.
You have complete control over which SEO firm for attorneys you employ to run your digital marketing strategy at the end of the day. There are many marketing firms to choose from, all claiming to be the finest.
Why Should You Put Your SEO Campaign In The Hands Of Our Experts?
We have a track record of getting criminal defense law companies like yours to rank for competitive keywords in competitive markets. Our content creation team will author, edit, and optimize for your unique jurisdiction by our content creation team, which experienced attorneys supervise.
To augment your organic SEO results, we may optimize and execute Pay-Per-Click (PPC) ads, run Local Services Ads, and apply other marketing methods.
You'll always know how your project progresses since you'll have access to rankings and reports 24 hours a day, seven days a week. We'll make it simple for you to examine your data and assess your return on investment.
Our customer service and client satisfaction are unrivaled in the industry. Don't just take our word for it; read some of our client testimonials. Your success is a victory for us. We're enthusiastic about what we do, and our outcomes reflect that. We're willing to put in the time, money, and effort required to help your criminal defense law company rise in the rankings.
Do you want to know more? To get started, contact our criminal defense SEO experts online or give us a call now.
Contact www.a2gconsultinggroup.com, to save you time and money by hiring professionals who can help you dominate first page rankings in your local market.
