Discover What Is Google Ads to Reach Your Goals
Krista Gae Reid
April 23, 2021
How Does Google Adwords Benefits Your Business?
Many businesses are baffled about Google Adwords and its primary purpose when it comes to digital marketing. Some of them need to understand if it’s an awesome investment for their business on promoting their products or services. Was there certainly a huge gap in results if I use this advertising strategy? In this article, we'll analyze what Google Ads are, how this works, and why your business needs its services. Let’s discuss even further until we unearth the secrets behind closed doors.
Google Adwords (which now referred to as Google Ads) is an advertising service made by Google for businesses who want to display their ads on Google search results. This is basically displayed right before the organic search results and doesn’t count on SERP ranking. Google processes 3.5 billion overall searches per day. If we get the facts simplified, the estimated queries processed by Google alone ramps up to 40,000 searches per second on average.
How do Google Ads work?
Below is an example of a Search Engine Result Page (SERP). There are three sections of Google search results, an advertisement, featured snippet, and organic or “natural” result.
Results withinside the red box are ads, whilst withinside the blue box is referred to as featured snippet, and in the green box is considered as an organic result. A featured snippet is a brief snippet that may appear above the organic result or before the ads. This section of SERP serves as your guide and quick solution to your queries.
An optimized website often marks at the pinnacle of search results, featured snippets and Google Ads made its shortcut on prevailing the race. Ads on Google drives site visitors to those websites that are not well popular, however, due to these featured services, the visibility of their content displays first right before the highest organic results. 79% of Google searches stop on the first result giving the next organic results a lesser audience and traffic to their websites.
One way to elevate your ranking in SERP is by getting assistance from someone who can optimize your website. Some digital marketing agency offers a variety of never-ending opportunity on driving traffic to your website specifically search engine optimization skills. One of the best examples of an agency that offers PPC and digital marketing is A2G Consulting Group(hyperlink the link), where they offer from customizing your web design to optimizing your keywords and key phrases in your website to increase SEO ranking and visibility.
Contact www.a2gconsultinggroup.com, to save you time and money by hiring professionals who can help you dominate first page rankings in your local market.
